The Concept Coach: Get Your Ginomai

I’ll just bet you’ve never tried to “get your Ginomai.” In fact, unless you’re one of our Concept Coach clients, you’ve probably never even heard of the term. Read on and you’ll discover not only what it is, but why it may be the most powerful concept to cross your desk in a long time. This month, I’m inviting you to “get your Ginomai.” You can start by reading about The Ginomai Principle (TM).

The Ginomai Principle (TM)
“Ginomai” is an ancient Greek word meaning “to begin to be.” It relates to origins, birth or rebirth, and growth. I developed The Ginomai Principle to help people define their biggest future. The person you are today is the ‘you are here’ point on the map of your life. Your destination is the person you will become. You need both points to plot a route.

Here’s The Ginomai Principle:
“I am not now the person I will become. I must identify my destiny before I can set a course to meet it.” [Jeffrey Tobin]

Now that may sound pretty simple. It’s not. Identifying the person you want to become takes some real thought, insight and guidance. I teach an entire Concept Coach session that deals with this one critical thinking process, but let me give you the basics so you can begin to think differently about where you’re going - and why.

You Are Not What You Do
The first thing to recognize is that you are not what you do. If you were to eliminate your business or organization-related activities from your life, who would you be? How would you define yourself? What would you do with your time? I’m not talking about retirement here. I’m talking about your potential. Who can you become?

What you do for a living should be nothing more than a vehicle that helps you to “become your potential.” The Ginomai Principle process forces us to separate what we do from who we are. There are a few steps in this process, and you can begin thinking about them right now.

Recognize Who You Are
The Ginomai Principle can help you to recognize the attributes and resources that you have currently at your disposal. This is the ‘you are here’ element.

Create a list of the elements that make up the person you are today: positive attributes, accomplishments, education, assets, health, gifts and talents, etc. These are all resources you have at your disposal today.

Make this list and review it carefully. Let it sink in. You can’t go anywhere until you know where you are.

But this is not enough; it doesn't take you anywhere. You don’t want to wake up one day late in life and discover you’ve missed your greatest opportunity: you! Let's define that person right now.

Identify Who You Want to Become
Now it’s time to set your destination. Where are you going? What accomplishments and assets do you want to leave with others as your legacy? How do you want to be remembered? For most people, it’s not a legacy of what kind of businessperson they were, but what kind of person they had become. Who is that person you want to become?

Now, make a list like the one above, but this time list all of the attributes, talents, and positive assets you want to acquire. You are making a future list of what you choose to add to the person you already are.

Design Your Own Ginomai Statement
Now you will want to refine your list and express it as a statement of who you want to become. Add the essential positive elements from your Who You Are list to the Who You Will Become list, then develop a concise affirmation of the new person you’ve identified. This is the future you.

Keep your Ginomai Statement in front of you where you can review it daily until it becomes an integral part of your thinking and your being.

Now that you have plotted the route between who you are and who you want to become, you can move ahead in confidence to your new and much bigger future.


Best Regards,

Jeffrey Tobin
The Concept Coach
www.theconceptcoach.com